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	<title>The Buzz by Mike Schaffer &#187; Sports</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<item>
		<title>The 7 Elements of LINSANITY!</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/15/linsanity/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/15/linsanity/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 20:05:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Colbert Report]]></category>
		<category><![CDATA[floyd mayweather]]></category>
		<category><![CDATA[harvard]]></category>
		<category><![CDATA[jeremy lin]]></category>
		<category><![CDATA[linsanity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[new york knicks]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[stephen colbert]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1875</guid>
		<description><![CDATA[There has been no bigger sports story over the past few weeks than the meteoric rise of New York Knicks point guard Jeremy Lin. He&#8217;s taken over the sports media world over the past few weeks, capturing the minds of fans in a nearly Tebow-esque manner. Let&#8217;s examine the 7 Elements of&#8230;LINSANITY&#8230;and why he may [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/15/linsanity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Budweiser Canada&#8217;s Super Bowl Flash Fan Mob</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/09/budweiser-canadas-super-bowl-flash-fan-mob/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/09/budweiser-canadas-super-bowl-flash-fan-mob/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 17:26:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[budweiser]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[flash mob]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1861</guid>
		<description><![CDATA[In what may be the best Super Bowl commercial NOT to air in the United States, Budweiser Canada struck gold. They posed as documentary filmmakers covering a rec-league hockey game in Ontario. And, well&#8230;this happened: &#160;]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/09/budweiser-canadas-super-bowl-flash-fan-mob/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NBC&#8217;s &#8220;Happy Super Bowl&#8221; Spot</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 21:50:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[30 Rock]]></category>
		<category><![CDATA[alec baldwin]]></category>
		<category><![CDATA[brian wiliams]]></category>
		<category><![CDATA[brian williams]]></category>
		<category><![CDATA[chelsea handler]]></category>
		<category><![CDATA[happy super bowl]]></category>
		<category><![CDATA[jay leno]]></category>
		<category><![CDATA[kenneth]]></category>
		<category><![CDATA[law & order svu]]></category>
		<category><![CDATA[matt lauer]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[The Office]]></category>
		<category><![CDATA[the today show]]></category>
		<category><![CDATA[tina fey]]></category>
		<category><![CDATA[whitney]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1851</guid>
		<description><![CDATA[The game hasn&#8217;t started, but the bar is already set high for commercials! NBC aired this during the pre-game show: &#160; &#160;]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bodog Places Odds on MLB HGH Tests</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/23/bodog-places-odds-mlb-hgh-tests/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/23/bodog-places-odds-mlb-hgh-tests/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 15:15:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[bodog]]></category>
		<category><![CDATA[cba]]></category>
		<category><![CDATA[hgh]]></category>
		<category><![CDATA[hgh testing]]></category>
		<category><![CDATA[mlb]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1762</guid>
		<description><![CDATA[Wow. Just&#8230;wow. With the new MLB Collective Bargaining Agreement in place, odds-making site Bodog.net has placed odds on who will fail the new HGH blood testing. Here&#8217;s the screen grab&#8230;]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/11/23/bodog-places-odds-mlb-hgh-tests/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rick Welts, Openly Gay NBA Exec</title>
		<link>http://thebuzzbymikeschaffer.com/2011/05/15/rick-welts-openly-gay-nba-exec/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/05/15/rick-welts-openly-gay-nba-exec/#comments</comments>
		<pubDate>Mon, 16 May 2011 04:18:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[phoenix suns]]></category>
		<category><![CDATA[rick welts]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1516</guid>
		<description><![CDATA[In a New York Times article this past weekend, Phoenix Suns President Rick Welts came out and will live as an openly gay man. It&#8217;s no secret that mens&#8217; sports is not the most accepting environment in the world. Despite the fact that a good team is filled with different skill sets and personality profiles, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/05/15/rick-welts-openly-gay-nba-exec/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Portland Timbers &amp; The National Anthem</title>
		<link>http://thebuzzbymikeschaffer.com/2011/04/15/portland-timbers-national-anthem/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/04/15/portland-timbers-national-anthem/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 22:35:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[fans sing the anthem]]></category>
		<category><![CDATA[marketing #sportsprchat]]></category>
		<category><![CDATA[MLS]]></category>
		<category><![CDATA[national anthem]]></category>
		<category><![CDATA[portland timbers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR advice]]></category>
		<category><![CDATA[soccer]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1476</guid>
		<description><![CDATA[I am not a fan of the Star-Spangled Banner being played before sporting events. Did you know that the tradition started during World War II to drum up support for the &#8220;war effort?&#8221; It, in effect, politicized sports.  And the only place that belongs is in the Olympics, in my opinion. With that being said, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/04/15/portland-timbers-national-anthem/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Orioles Magic?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/04/03/orioles-magic/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/04/03/orioles-magic/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 17:05:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[Baltimore Orioles]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[mlb]]></category>
		<category><![CDATA[orioles magic]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1456</guid>
		<description><![CDATA[I love the start of a new baseball season.  All of the predictions become virtually meaningless. My beloved Baltimore Orioles are off to a 2-0 3-0 start.  It&#8217;s early, and they could always finish 2-160 3-159.  There&#8217;s plenty of time for bad things to happen to them.  But&#8230;maybe those won&#8217;t happen. Maybe this will be [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/04/03/orioles-magic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Social Media Save Horse Racing?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/03/29/social-media-save-horse-racing/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/03/29/social-media-save-horse-racing/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 21:57:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[barney stinson]]></category>
		<category><![CDATA[horse racing]]></category>
		<category><![CDATA[how i met your mother]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[kegasus]]></category>
		<category><![CDATA[maryland jockey club]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[preakness]]></category>
		<category><![CDATA[triple crown]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1445</guid>
		<description><![CDATA[There comes a time in every organization where they MUST evolve to survive. Horse racing is at that junction right now. Truth be told, it&#8217;s needed to evolve for several generations now. As someone who enjoys watching the Triple Crown races, I can say that the industry has felt&#8230;old and stodgy for quite some time.  [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/03/29/social-media-save-horse-racing/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Dying on Perfection</title>
		<link>http://thebuzzbymikeschaffer.com/2011/03/04/dying-on-perfection/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/03/04/dying-on-perfection/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 12:54:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[blaze of glory]]></category>
		<category><![CDATA[carl orff]]></category>
		<category><![CDATA[fennville high]]></category>
		<category><![CDATA[o fortuna]]></category>
		<category><![CDATA[wes leonard]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1401</guid>
		<description><![CDATA[In the mid 1930s, German composer Carl Orff made epic music history. He set an old poem, &#8220;O Fortuna,&#8221; to music, thus creating generations of goosebumps. As the poem is so&#8230;the way it is&#8230;the musical version has taken on a life of it&#8217;s own in a way that it practically gushes intensity, pomp, and earnestness. [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/03/04/dying-on-perfection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kobe Bryant &#8211; The Black Mamba</title>
		<link>http://thebuzzbymikeschaffer.com/2011/02/19/kobe-bryant-the-black-mamba/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/02/19/kobe-bryant-the-black-mamba/#comments</comments>
		<pubDate>Sat, 19 Feb 2011 15:06:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[kobe bryant]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[robert rodriguez]]></category>
		<category><![CDATA[the black mamba]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1383</guid>
		<description><![CDATA[Acclaimed director Robert Rodriguez teamed with Nike for the new short film, &#8220;The Black Mamba,&#8221; starring Kobe Bryant. As a film, it&#8217;s pretty cool. Take a look an answer this #SportsPRChat-type question: Has Kobe returned to his pre-rape allegation level of public acceptance and marketability? [Note - I received a preview of the video via [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/02/19/kobe-bryant-the-black-mamba/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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