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	<title>The Buzz by Mike Schaffer &#187; Sports</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<title>NBC&#8217;s &#8220;Happy Super Bowl&#8221; Spot</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 21:50:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[30 Rock]]></category>
		<category><![CDATA[alec baldwin]]></category>
		<category><![CDATA[brian wiliams]]></category>
		<category><![CDATA[brian williams]]></category>
		<category><![CDATA[chelsea handler]]></category>
		<category><![CDATA[happy super bowl]]></category>
		<category><![CDATA[jay leno]]></category>
		<category><![CDATA[kenneth]]></category>
		<category><![CDATA[law & order svu]]></category>
		<category><![CDATA[matt lauer]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[The Office]]></category>
		<category><![CDATA[the today show]]></category>
		<category><![CDATA[tina fey]]></category>
		<category><![CDATA[whitney]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1851</guid>
		<description><![CDATA[The game hasn&#8217;t started, but the bar is already set high for commercials! NBC aired this during the pre-game show: &#160; &#160;]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/05/nbcs-happy-super-bowl-spot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bodog Places Odds on MLB HGH Tests</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/23/bodog-places-odds-mlb-hgh-tests/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/23/bodog-places-odds-mlb-hgh-tests/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 15:15:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[bodog]]></category>
		<category><![CDATA[cba]]></category>
		<category><![CDATA[hgh]]></category>
		<category><![CDATA[hgh testing]]></category>
		<category><![CDATA[mlb]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1762</guid>
		<description><![CDATA[Wow. Just&#8230;wow. With the new MLB Collective Bargaining Agreement in place, odds-making site Bodog.net has placed odds on who will fail the new HGH blood testing. Here&#8217;s the screen grab&#8230;]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/11/23/bodog-places-odds-mlb-hgh-tests/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rick Welts, Openly Gay NBA Exec</title>
		<link>http://thebuzzbymikeschaffer.com/2011/05/15/rick-welts-openly-gay-nba-exec/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/05/15/rick-welts-openly-gay-nba-exec/#comments</comments>
		<pubDate>Mon, 16 May 2011 04:18:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[phoenix suns]]></category>
		<category><![CDATA[rick welts]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1516</guid>
		<description><![CDATA[In a New York Times article this past weekend, Phoenix Suns President Rick Welts came out and will live as an openly gay man. It&#8217;s no secret that mens&#8217; sports is not the most accepting environment in the world. Despite the fact that a good team is filled with different skill sets and personality profiles, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/05/15/rick-welts-openly-gay-nba-exec/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Portland Timbers &amp; The National Anthem</title>
		<link>http://thebuzzbymikeschaffer.com/2011/04/15/portland-timbers-national-anthem/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/04/15/portland-timbers-national-anthem/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 22:35:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[fans sing the anthem]]></category>
		<category><![CDATA[marketing #sportsprchat]]></category>
		<category><![CDATA[MLS]]></category>
		<category><![CDATA[national anthem]]></category>
		<category><![CDATA[portland timbers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR advice]]></category>
		<category><![CDATA[soccer]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1476</guid>
		<description><![CDATA[I am not a fan of the Star-Spangled Banner being played before sporting events. Did you know that the tradition started during World War II to drum up support for the &#8220;war effort?&#8221; It, in effect, politicized sports.  And the only place that belongs is in the Olympics, in my opinion. With that being said, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Orioles Magic?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/04/03/orioles-magic/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/04/03/orioles-magic/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 17:05:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[Baltimore Orioles]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[mlb]]></category>
		<category><![CDATA[orioles magic]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1456</guid>
		<description><![CDATA[I love the start of a new baseball season.  All of the predictions become virtually meaningless. My beloved Baltimore Orioles are off to a 2-0 3-0 start.  It&#8217;s early, and they could always finish 2-160 3-159.  There&#8217;s plenty of time for bad things to happen to them.  But&#8230;maybe those won&#8217;t happen. Maybe this will be [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/04/03/orioles-magic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can Social Media Save Horse Racing?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/03/29/social-media-save-horse-racing/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/03/29/social-media-save-horse-racing/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 21:57:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[barney stinson]]></category>
		<category><![CDATA[horse racing]]></category>
		<category><![CDATA[how i met your mother]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[kegasus]]></category>
		<category><![CDATA[maryland jockey club]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[preakness]]></category>
		<category><![CDATA[triple crown]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1445</guid>
		<description><![CDATA[There comes a time in every organization where they MUST evolve to survive. Horse racing is at that junction right now. Truth be told, it&#8217;s needed to evolve for several generations now. As someone who enjoys watching the Triple Crown races, I can say that the industry has felt&#8230;old and stodgy for quite some time.  [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/03/29/social-media-save-horse-racing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Dying on Perfection</title>
		<link>http://thebuzzbymikeschaffer.com/2011/03/04/dying-on-perfection/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/03/04/dying-on-perfection/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 12:54:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[blaze of glory]]></category>
		<category><![CDATA[carl orff]]></category>
		<category><![CDATA[fennville high]]></category>
		<category><![CDATA[o fortuna]]></category>
		<category><![CDATA[wes leonard]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1401</guid>
		<description><![CDATA[In the mid 1930s, German composer Carl Orff made epic music history. He set an old poem, &#8220;O Fortuna,&#8221; to music, thus creating generations of goosebumps. As the poem is so&#8230;the way it is&#8230;the musical version has taken on a life of it&#8217;s own in a way that it practically gushes intensity, pomp, and earnestness. [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/03/04/dying-on-perfection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kobe Bryant &#8211; The Black Mamba</title>
		<link>http://thebuzzbymikeschaffer.com/2011/02/19/kobe-bryant-the-black-mamba/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/02/19/kobe-bryant-the-black-mamba/#comments</comments>
		<pubDate>Sat, 19 Feb 2011 15:06:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[kobe bryant]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[robert rodriguez]]></category>
		<category><![CDATA[the black mamba]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1383</guid>
		<description><![CDATA[Acclaimed director Robert Rodriguez teamed with Nike for the new short film, &#8220;The Black Mamba,&#8221; starring Kobe Bryant. As a film, it&#8217;s pretty cool. Take a look an answer this #SportsPRChat-type question: Has Kobe returned to his pre-rape allegation level of public acceptance and marketability? [Note - I received a preview of the video via [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/02/19/kobe-bryant-the-black-mamba/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Super Commercial</title>
		<link>http://thebuzzbymikeschaffer.com/2011/02/08/a-super-commercial/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/02/08/a-super-commercial/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 16:08:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[TV and Movies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[alex ovechkin]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[eminem]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[etrade]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[kia]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[super bowl commercials]]></category>
		<category><![CDATA[washington capitals]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1356</guid>
		<description><![CDATA[We&#8217;ve been having a national conversation for about a week about commercials.  Were the Super Bowl commercials creative enough?  Was the e*Trade talking baby funny enough?  Was Pepsi Max offensive?  What was Groupon thinking?  How much did Kia spend to send their car to another planet, then to ancient times?  Eminem did TWO spots??? In [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/02/08/a-super-commercial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>#SportsPRChat Super Bowl Thoughts</title>
		<link>http://thebuzzbymikeschaffer.com/2011/02/06/sportsprchat-super-bowl-thoughts/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/02/06/sportsprchat-super-bowl-thoughts/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 04:25:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[alex rodriguez]]></category>
		<category><![CDATA[black eyed peas]]></category>
		<category><![CDATA[cameron diaz]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[green bay packers]]></category>
		<category><![CDATA[nfl]]></category>
		<category><![CDATA[pittsburgh steelers]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[slash]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[usher]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1351</guid>
		<description><![CDATA[With the Super Bowl now in the books, it&#8217;s time to over-analyze everything.  It&#8217;s what we do best, right? So here are some #SportsPRChat thoughts on the game: - Too many car commercials! This is nobody&#8217;s fault, since the time was all paid for, but it created major clutter in the marketplace.  How can you [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/02/06/sportsprchat-super-bowl-thoughts/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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