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	<title>The Buzz by Mike Schaffer &#187; Social Media</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
	<lastBuildDate>Mon, 06 Feb 2012 02:14:20 +0000</lastBuildDate>
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		<item>
		<title>Komen, Planned Parenthood and Social Media</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/03/komen-planned-parenthood-social-media/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/03/komen-planned-parenthood-social-media/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:33:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[michael bloomberg]]></category>
		<category><![CDATA[planned parenthood]]></category>
		<category><![CDATA[susan g komen]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1847</guid>
		<description><![CDATA[Earlier today, the Susan G. Komen for the Cure Foundation reversed their decision to cut funding to Planned Parenthood. Clearly, the biggest winner in this situation is women without medical insurance. Planned Parenthood provides a broad range of services to women for free, including mammograms and reproductive health screenings. (Yes, they also provide services for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old Spice Does It Again</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/02/spice-2/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/02/spice-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 05:20:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[isaiah mustafa]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[terry crews]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1843</guid>
		<description><![CDATA[Some brands just totally click with an audience. From 2010&#8242;s major relaunch campaign featuring Isaiah Mustafa answering fan questions via YouTube, it&#8217;s clear that Old Spice understands who their ideal customer is. The next evolution of their awesome/campy campaign involved the brand &#8220;crashing&#8221; other commercials, since they are just too powerful. Poor Bounce. This awesome, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Brand Timelines to Launch Feb. 29</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/27/facebook-brand-timelines-launch-feb-29/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/27/facebook-brand-timelines-launch-feb-29/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:18:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[timeline]]></category>
		<category><![CDATA[timeline for brands]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1835</guid>
		<description><![CDATA[According to this report from SimplyZesty.com, Facebook will be unveiling it&#8217;s new Timeline functionality for brands on Feb. 29 &#8211; Leap Day. I have not heard many brands very excited about how Timeline would work for them, yet. Perhaps brands are happy with the current functionality and don&#8217;t want to lose it &#8212; or perhaps [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/27/facebook-brand-timelines-launch-feb-29/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magazine to Read: The Social Media Monthly</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/24/magazine-read-social-media-monthly/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/24/magazine-read-social-media-monthly/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:56:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[iostudio]]></category>
		<category><![CDATA[mike schaffer]]></category>
		<category><![CDATA[rachael king]]></category>
		<category><![CDATA[the social media monthly]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1821</guid>
		<description><![CDATA[With the world getting more and more digital, I find an increasing value in printed materials. I mean, what else are you going to do on an airplane after shutting off your mobile device? As bookstores continue to close around the country, I remember spending hours going from section to section, sampling best-sellers, sports books, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Uber, District Tribune and Top PR Blogs</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[district tribune]]></category>
		<category><![CDATA[krista paplau]]></category>
		<category><![CDATA[paul roberts]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[wjla]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1817</guid>
		<description><![CDATA[Recently, I&#8217;ve been honored to make a few high-profile media appearances and receive a tremendous honor. 1) When high-end on-call car service Uber came under fire from the DC Taxi Commission, WJLA, Washington&#8217;s ABC affiliate, interviewed me about the clash. You can read my initial post on Uber here, read the WJLA.com here and watch [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Will Be The #1 Social Media Word of 2012?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/12/15/1-social-media-word-2012/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/12/15/1-social-media-word-2012/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:20:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1781</guid>
		<description><![CDATA[Social Media and buzzwords seem to intertwined. Location. Reach. Influence. And the industry is primed for a new era. You see, the early adopter phase for &#8220;social marketing&#8221; has come and gone. We&#8217;ve identified what influencers are. And now we have mass adoption of the platforms. Facebook has over 800 million active users worldwide. Twitter [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/12/15/1-social-media-word-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uber: Driving in Social Style</title>
		<link>http://thebuzzbymikeschaffer.com/2011/12/15/uber-driving-social-style/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/12/15/uber-driving-social-style/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 14:26:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taxi]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[uber dc]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1779</guid>
		<description><![CDATA[I hate taxis. Hate &#8216;em. They&#8217;re sticky, smelly, hot when it&#8217;s hot outside, cold when it&#8217;s freezing. The drivers are sketchy. They are cash only. You have to fight with 10 other people for a ride. Overall, it&#8217;s an unpleasant experience. New start-up Uber is looking to change that. They are a mobile-app-based on-demand upscale [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/12/15/uber-driving-social-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Internet is for Porn</title>
		<link>http://thebuzzbymikeschaffer.com/2011/12/06/internet-porn/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/12/06/internet-porn/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 22:47:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[.com]]></category>
		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[porn]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1773</guid>
		<description><![CDATA[It&#8217;s official! The Internet is for porn! The people that decide these things have decided that in addition to .com, .gov, .org and all the other dots in our world, there needs to be .xxx. For porn. This completely backs-up the claim from the Broadway smash &#8220;Avenue Q&#8221; that the internet is for porn. Or [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/12/06/internet-porn/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Your Clients Are Watching!</title>
		<link>http://thebuzzbymikeschaffer.com/2011/12/05/clients-watching/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/12/05/clients-watching/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:34:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Declaration of Fandependence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[special olympics arizona]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1768</guid>
		<description><![CDATA[Here is a sadly needed cautionary tale. A PR firm in Arizona lost an account when one of the partners sent a Tweet talking about &#8220;special ed&#8221; people. The client: Special Olympics Arizona. Read the full story here. To quote a smart man, &#8220;Zoinks, Scoob!&#8221; The bottom line is this: Everyone can read your everything. [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/12/05/clients-watching/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Title: Professor Schaffer</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/30/title-professor-schaffer/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/30/title-professor-schaffer/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 15:28:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[american university]]></category>
		<category><![CDATA[grant morrison]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[superman]]></category>
		<category><![CDATA[the grateful dead]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1765</guid>
		<description><![CDATA[I am so ridiculously happy and honored to share some good news that just became official this morning. This spring, I will be an adjunct professor at American University teaching a graduate course in Social Media Strategies and Tactics! I&#8217;m so excited to explore the social media world with the class &#8211; and present social [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/11/30/title-professor-schaffer/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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