<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Buzz by Mike Schaffer &#187; PR</title>
	<atom:link href="http://thebuzzbymikeschaffer.com/category/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
	<lastBuildDate>Fri, 18 May 2012 02:26:03 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
<meta xmlns="http://www.w3.org/1999/xhtml" name="robots" content="noindex,follow" />
		<item>
		<title>Book Review: Marketing in the Round</title>
		<link>http://thebuzzbymikeschaffer.com/2012/05/14/marketing-in-the-round-review/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/05/14/marketing-in-the-round-review/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:40:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[geoff livingston]]></category>
		<category><![CDATA[gini dietrich]]></category>
		<category><![CDATA[marketing book]]></category>
		<category><![CDATA[marketing in the round]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=2008</guid>
		<description><![CDATA[The way ahead in marketing is to eradicate the truths we’ve lived by. As Gini Dietrich and Geoff Livingston say in their new book (released this week), Marketing in the Round, “the only way to succeed in the future – to best serve your customers, to become an investment in the company’s growth – is [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/05/14/marketing-in-the-round-review/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Job Opportunity: PR Account Executive</title>
		<link>http://thebuzzbymikeschaffer.com/2012/04/23/job-opportunity-pr-account-executive/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/04/23/job-opportunity-pr-account-executive/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 15:42:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[happo]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[iostudio]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1976</guid>
		<description><![CDATA[Come work with me at iostudio. You know you want to. iostudio is experiencing rapid growth and is seeking a talented and experienced public relations professional. iostudio has a growing portfolio of fast-casual restaurants, nonprofits and charities, and B2B clients in need of public relations services. We are looking for someone to oversee client projects, create [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/04/23/job-opportunity-pr-account-executive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The &#8220;Made in America&#8221; PR Risk</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/16/made-america-pr-risk/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/16/made-america-pr-risk/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 15:26:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[clint eastwood]]></category>
		<category><![CDATA[made in america]]></category>
		<category><![CDATA[new york times]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1879</guid>
		<description><![CDATA[This week, the New York Times had an article outlining the re-emergence of &#8220;Made in America.&#8221; Brands are featuring their domestically-produced products in a way that evokes feelings of patriotism and citizenship. The implication is: &#8220;Buy our product and you are helping America! Heck, yes!&#8221; From an emotional perspective, it&#8217;s a home-run tactic. Just look [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/16/made-america-pr-risk/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kegasus is Missing!</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/13/kegasus-missing/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/13/kegasus-missing/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:44:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[#SportsPRChat]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[horse racing]]></category>
		<category><![CDATA[kegasus]]></category>
		<category><![CDATA[maryland jockey club]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1872</guid>
		<description><![CDATA[You remember Kegasus, right? Kegasus, unveiled last year as the Tweeting mascot/leader of the InfieldFest at the Preakness Stakes, appeared to be the Maryland Jockey Club&#8217;s answer to how to join horse racing and social media to attract younger audiences to the annual race. Well, according to a news release this morning, he&#8217;s gone missing! [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/13/kegasus-missing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pizza Hut: A Big Idea for the Big Question</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/10/pizza-hut-big-idea-big-question/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/10/pizza-hut-big-idea-big-question/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 15:43:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pizza hut]]></category>
		<category><![CDATA[pizza hut proposal]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1867</guid>
		<description><![CDATA[Nothing gets marketing/communications folk more amped-up than THE BIG IDEA! A BIG IDEA is something monumental, memorable and completely out there, but perfect. We chase THE BIG IDEA like we&#8217;re Sasquatch hunters. And when we find that THE BIG IDEA came to another company, we aren&#8217;t even jealous. It&#8217;s a cocktail of admiration, respect, hatred [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/10/pizza-hut-big-idea-big-question/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Komen: Making Bad PR Worse</title>
		<link>http://thebuzzbymikeschaffer.com/2012/02/07/komen-making-bad-pr-worse/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/02/07/komen-making-bad-pr-worse/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 19:20:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[komen]]></category>
		<category><![CDATA[planned parenthood]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[race for the cure]]></category>
		<category><![CDATA[susan g komen]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1858</guid>
		<description><![CDATA[By now, you are aware of the mess that occurred when the Susan G. Komen Foundation pulled funding from Planned Parenthood. If you aren&#8217;t, a review of it can be found here. Today, Komen&#8217;s vice president for public policy, Karen Handel, resigned, in light of the situation. But her letter of resignation, highlighted here, she [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/02/07/komen-making-bad-pr-worse/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I&#8217;ve never been more proud to own a Honda CR-V</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:40:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[ferris bueller]]></category>
		<category><![CDATA[honda cr-v]]></category>
		<category><![CDATA[matthew broderick]]></category>
		<category><![CDATA[super bowl commercial]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1838</guid>
		<description><![CDATA[It was just a few weeks ago that my wife and I bought a new Honda CR-V. So when I saw Honda&#8217;s upcoming Super Bowl commercial, featuring Matthew Broderick kinda-sorta reprising his role as Ferris Bueller, it was a special moment. You see, &#8220;Ferris Bueller&#8217;s Day Off&#8221; is one of my all-time favorite movies. (Also [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Uber, District Tribune and Top PR Blogs</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[district tribune]]></category>
		<category><![CDATA[krista paplau]]></category>
		<category><![CDATA[paul roberts]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[wjla]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1817</guid>
		<description><![CDATA[Recently, I&#8217;ve been honored to make a few high-profile media appearances and receive a tremendous honor. 1) When high-end on-call car service Uber came under fire from the DC Taxi Commission, WJLA, Washington&#8217;s ABC affiliate, interviewed me about the clash. You can read my initial post on Uber here, read the WJLA.com here and watch [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More Customer Service Lessons from College Park Honda</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/05/customer-service-lessons-college-park-honda/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/05/customer-service-lessons-college-park-honda/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:15:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[2012 honda cr-v]]></category>
		<category><![CDATA[captain planet]]></category>
		<category><![CDATA[college park honda]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[honda cr-v]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1800</guid>
		<description><![CDATA[Several months back, I wrote about the amazing experience I had taking my 2004 Honda Civic Hybrid (named Captain Planet, naturally) to College Park Honda in College Park, MD. The old car had 125,000 miles on it and was nearing the end &#8211; but a few repairs would fix &#8216;er up to last a long, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/05/customer-service-lessons-college-park-honda/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Regal Cinemas Gets Creative</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/04/regal-cinemas-creative/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/04/regal-cinemas-creative/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 21:43:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[dragon tattoo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[regal entertainment group]]></category>
		<category><![CDATA[regal theaters]]></category>
		<category><![CDATA[young adult]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1797</guid>
		<description><![CDATA[I love seeing companies get creative. It doesn&#8217;t always work and can annoy customers, but I appreciate creativity. I recently went to the movies at a Regal Cinemas location. Whereas every theater I&#8217;ve ever been to has the name of the movie on display above the entrance door, this location was thinking differently. Apparently, they&#8217;ve [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/04/regal-cinemas-creative/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

