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	<title>The Buzz by Mike Schaffer &#187; PR</title>
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	<link>http://thebuzzbymikeschaffer.com</link>
	<description>PR, Social Media, Pop Culture and Sports</description>
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		<title>I&#8217;ve never been more proud to own a Honda CR-V</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:40:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[ferris bueller]]></category>
		<category><![CDATA[honda cr-v]]></category>
		<category><![CDATA[matthew broderick]]></category>
		<category><![CDATA[super bowl commercial]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1838</guid>
		<description><![CDATA[It was just a few weeks ago that my wife and I bought a new Honda CR-V. So when I saw Honda&#8217;s upcoming Super Bowl commercial, featuring Matthew Broderick kinda-sorta reprising his role as Ferris Bueller, it was a special moment. You see, &#8220;Ferris Bueller&#8217;s Day Off&#8221; is one of my all-time favorite movies. (Also [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/31/proud-honda-cr-v/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Uber, District Tribune and Top PR Blogs</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:32:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[district tribune]]></category>
		<category><![CDATA[krista paplau]]></category>
		<category><![CDATA[paul roberts]]></category>
		<category><![CDATA[uber]]></category>
		<category><![CDATA[wjla]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1817</guid>
		<description><![CDATA[Recently, I&#8217;ve been honored to make a few high-profile media appearances and receive a tremendous honor. 1) When high-end on-call car service Uber came under fire from the DC Taxi Commission, WJLA, Washington&#8217;s ABC affiliate, interviewed me about the clash. You can read my initial post on Uber here, read the WJLA.com here and watch [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/17/uber-district-tribune-top-pr-blogs/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More Customer Service Lessons from College Park Honda</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/05/customer-service-lessons-college-park-honda/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/05/customer-service-lessons-college-park-honda/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:15:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[2012 honda cr-v]]></category>
		<category><![CDATA[captain planet]]></category>
		<category><![CDATA[college park honda]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[honda cr-v]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1800</guid>
		<description><![CDATA[Several months back, I wrote about the amazing experience I had taking my 2004 Honda Civic Hybrid (named Captain Planet, naturally) to College Park Honda in College Park, MD. The old car had 125,000 miles on it and was nearing the end &#8211; but a few repairs would fix &#8216;er up to last a long, [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/05/customer-service-lessons-college-park-honda/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Regal Cinemas Gets Creative</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/04/regal-cinemas-creative/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/04/regal-cinemas-creative/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 21:43:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[dragon tattoo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[regal entertainment group]]></category>
		<category><![CDATA[regal theaters]]></category>
		<category><![CDATA[young adult]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1797</guid>
		<description><![CDATA[I love seeing companies get creative. It doesn&#8217;t always work and can annoy customers, but I appreciate creativity. I recently went to the movies at a Regal Cinemas location. Whereas every theater I&#8217;ve ever been to has the name of the movie on display above the entrance door, this location was thinking differently. Apparently, they&#8217;ve [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/04/regal-cinemas-creative/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>The Abortion Battle: What&#8217;s In A Name?</title>
		<link>http://thebuzzbymikeschaffer.com/2012/01/03/abortion-battle-name/</link>
		<comments>http://thebuzzbymikeschaffer.com/2012/01/03/abortion-battle-name/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:42:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[abortion]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[pro-choice]]></category>
		<category><![CDATA[pro-life]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1793</guid>
		<description><![CDATA[Names, labels and classifications are really interesting. Especially in our sound-byte society, what something is called has a profound impact on how it is perceived. One place this concept is on plain display is the battle over abortion rights. [Note: This discussion is not about which side I may fall on, and I hope any [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2012/01/03/abortion-battle-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What Will Be The #1 Social Media Word of 2012?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/12/15/1-social-media-word-2012/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/12/15/1-social-media-word-2012/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 15:20:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1781</guid>
		<description><![CDATA[Social Media and buzzwords seem to intertwined. Location. Reach. Influence. And the industry is primed for a new era. You see, the early adopter phase for &#8220;social marketing&#8221; has come and gone. We&#8217;ve identified what influencers are. And now we have mass adoption of the platforms. Facebook has over 800 million active users worldwide. Twitter [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/12/15/1-social-media-word-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What The Hell Is PR?</title>
		<link>http://thebuzzbymikeschaffer.com/2011/11/21/hell-pr/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/11/21/hell-pr/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 22:39:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[prsa]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1757</guid>
		<description><![CDATA[Good question. In 1982, the Public Relations Society of America said it was was: “Public relations helps an organization and its publics adapt mutually to each other.” There are many things I can tell you about 1982. ET was the hit movie. A new premium channel, called HBO, was created. Survivor had a mega-hit with [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/11/21/hell-pr/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A PR Analysis of the Redbox Price Hike</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/28/pr-analysisredbox-price-hike/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/28/pr-analysisredbox-price-hike/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 22:52:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[redbox]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1723</guid>
		<description><![CDATA[Imagine your favorite restaurant said, &#8220;Thanks, loyal customers! We&#8217;re raising prices 20%! You&#8217;re awesome!&#8221; You&#8217;d be pretty peeved, right? That&#8217;s exactly what popular DVD/Blu-Ray/video game rental service redbox did for their entire DVD catalog, effective nearly immediately. DVD daily rental prices would rise from $1 to $1.20. True, twenty cents is not a lot, but [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/10/28/pr-analysisredbox-price-hike/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Muppets: All Sorts of Awesome</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/18/muppets-sorts-awesome/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/18/muppets-sorts-awesome/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 02:54:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[cookie monster]]></category>
		<category><![CDATA[fraggle rock]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[muppets movie]]></category>
		<category><![CDATA[muppets trailer]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[the muppets]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1712</guid>
		<description><![CDATA[Long-time readers may be familiar with my quasi-obsession with The Muppets. Two years ago, I equated Muppets to different types of PR and marketing professionals, in what may be my favorite post on this site.  Last year, I found blogging inspiration from Cookie Monster.  I even discussed best business practices from Fraggle Rock! So it [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/10/18/muppets-sorts-awesome/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The #1 Mistake In Pitching Business</title>
		<link>http://thebuzzbymikeschaffer.com/2011/10/13/1-mistake-pitching-business/</link>
		<comments>http://thebuzzbymikeschaffer.com/2011/10/13/1-mistake-pitching-business/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 20:51:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business pitching tips]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://thebuzzbymikeschaffer.com/?p=1708</guid>
		<description><![CDATA[Currently, I&#8217;m working with several potential vendors who are looking to partner with my agency. I work for an ad agency, and while we are as full-service an agency as I&#8217;ve ever seen, we don&#8217;t do EVERYTHING.  As such, we rely on strategic partners, especially in niche areas, to help out. In my mind, partner [...]]]></description>
		<wfw:commentRss>http://thebuzzbymikeschaffer.com/2011/10/13/1-mistake-pitching-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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