[Disclosure: I received an advance copy of the book for review.]
However, in “The Digital Crown,” Ahava Leibtag systematically outlines every single aspect to winning content. And it’s assuredly not (as simple as) cats.
Leibtag is the power behind the Aha Media Group, a content strategy firm based in the Washington, DC, area.
Her attention to detailing content strategy and production (case in point: an entire chapter on Iterative Content!) reinforces that content is truly a combination of science and art.
The book contains countless citations from 2013 materials and very recent case studies, giving it a fresh, hot-off-the-presses feel. It’s clear that the guidance provided here is actionable.
Perhaps my favorite – and maybe one of the most important – chapters is #10 – “The Dream Digital Team.” As digital channels multiply each year, with exploding and ever-changing capabilities, it takes a full team to excel. It builds off the critical takeaway that all organizations should view themselves as publishers. With that mindset, having the right talents in-house or within vendors and partners, is critical for today’s marketers. (Sound like a familiar theme? Geoff Livingston and Gini Dietrich wrote a book just on that.)
“The Digital Crown” takes a 360-degree approach to content, from strategy to design to engagement, so experts strong in one aspect can truly immerse themselves into the larger picture.
Leibtag’s writing style is quite conversational, making complex theories easy-to-understand, while frequently referencing earlier chapters to show how everything ties together.
Let’s make this simple: If you are a digital strategist or content producer, this is the book you’ve been waiting for. If you are looking to break into the field, this is the book you need.
“The Digital Crown” is now available on Amazon, with a free preview on Leibtag’s website here.
As I plan out future college courses I’ll be teaching, it’s quite likely my students will be reading this.