It’s March Madness, so I’m sure you’re thinking about the brackets.
But are you thinking about the environmental impact of the NCAA basketball tournaments?
While the ESPNs, CBSSports and Yahoos of the world let you input your picks and win cold, hard cash, the Booz Allen Carbon Footprint Analysis bracket system allows you to tinker with the estimated impact of both the men’s and women’s tournament in terms of greenhouse gases.
Some interesting findings from their bracketing tool:
- The bracket with Louisville winning the tournament would have the smallest carbon footprint in the men’s tournament
- The bracket with St. Mary’s winning the tournament would have the largest carbon footprint in the men’s tournament
- The bracket with Maryland winning the tournament would have the smallest carbon footprint in the women’s tournament
- The bracket with UCLA winning the tournament would have the largest carbon footprint impact in the women’s tournament
My men’s tournament bracket created a fairly large impact – nearly enough to match 10,000 single family homes, about 20% more than the Louisville “winning” bracket mentioned above. So, if you’re an environmentalist, feel free to root against a Georgetown vs. Gonzaga final :–).
In all seriousness, kudos to the team at Booz Allen that created and developed this interesting way to blend the fun of March Madness with the always-critical issue of caring for our environment.
When so many brands are clamoring for our attention to sell pizza, cars and other fun things, it’s refreshing to see the tournament’s chatter leveraged for something much more productive.