Triberr: Turning a Crisis into Trust

Good content is hard as hell to find. 

You can find content anywhere. But the good, good stuff isn’t easy.

That’s one of the main reasons I love Triberr.

Led by Dan Cristo and Dino Dogan, the platform, among many other features, excels at matching you with quality content around important topics…or “tribes.”

Following and publishing to relevant tribes in the digital/marketing area gives me a constantly-updated virtual newspaper of industry news and insight.

Obviously, I highly recommend it, but that’s not what I want to talk about today.

Something bad happened to their website on Tuesday.

It crashed and messed up everything.

For a website with social networking functionality and a content exploration mission, this is real, real, real bad.

So they put a post on their blog alerting their users about the outage, explaining in detail what happened and what they were doing to fix it.

Thumbs-up for how they handled it, right?

Well, just wait.

While problems persisted (and, as of this writing, continue to persist), the team has updated the blog now TEN times.

TEN updates in a day and a half.

You want transparency? These blog updates outline what the problems are and how they are going about fixing them.

As a user of their site, I now have an immense appreciation for what goes into the site working every day. I may not understand every update, but my appreciation is through the roof.

I applaud Dan, Dino and their team with being completely open about what’s causing the downtime. That level of transparency breeds trust with their audience. The comments on their updated blog post speak to how impressed their users are.

And now I can’t wait for the platform to be back up and running soon.

They turned a potential crisis into a major win.