You know the story by now. And if you don’t, read it here.
Burger King’s Twitter account was hacked and transformed to look like chief rival McDonald’s acquired the company.
Can you imagine the origin of this prank?
Dude #1: “Heh…heh…heh…Beavis! What if we, like, broke into Burger King’s Twitter account and made it look like they went out of business? Heh.”
Dude #2: “Oh, yeah, that’s a good one, Butthead!”
Dude #1: “Eh…heh…heh…and what if we, like, made it look like McDonald’s bought them?”
Dude #2: “That would be, like, the funniest thing, like, ever.”
Except, well, it isn’t.
It’s actually kind of sad.
Sure, Burger King has some Whopper on their face for not better-protecting their password.
But over the past six hours, since the prank started, Burger King has been radio silent.
Instead of trying to be snarky or funny or defensive, they are cleaning up the mess quietly. Their Twitter feed has been deactivated and their website and Facebook page haven’t been updated since the hacking occurred.
Let others tell the story, let people make the jokes, but stay as far above the fray as possible.
Let this blip work it’s way through the news cycle. I mean, who’s thinking about the cruise ship that was stranded all last week? Ancient history now, right?
Soon enough, we’ll make cracking wise on another brand who messed up or another ridiculous story.
Until then, Burger King should continue to get their shop in order and focus on making the best food they can served with the best customer service possible.
The best way to weather the storm is to stay above the clouds.