Top 5 Super Bowl XLVII Commercials

Super Bowl XLVII has come and gone.

Outside of the Baltimore Ravens winning (yay!!!), the game will be remembered for the 35-minute power delay that halted the momentum of play, confused an entire nation and set social media ablaze.

All in all, I think it was a down year for commercial creativity. Few ads really stood out, at least at my viewing party.

I look at the following criteria when analyzing the ad:

- Did I find it captivating/interesting/entertaining?

- Was it easy to know what we being advertised?

- Do I remember it (and the brand), unprovoked, the next day? (I’m writing this Monday morning)

Which ones stood out for you?

Honorable Mention: The Jell-O campaign bringing free packs to San Francisco as a consolation prize is a brilliant move.

Honorable Mention #2: I liked the spot that used Blackstreet’s “No Diggity,” but since I have no clue what the product was, it misses the cut.

Best Integration of Social Media: Tide’s #MiracleStain:

And now the Top 5!

1. Taco Bell

2. Budweiser

3. Dodge

4. Best Buy

5. M&Ms