If a picture is worth a thousand words, what is the value of a video? 
By now, we’re all familiar with micro-blogging – with Twitter and it’s 140-character limit being ever present in our society.
But over the past several months, micro video blogging has risen to prominence as major companies are adopting and featuring the technology.
Just last week, Twitter announced Vine, a mobile app that allows you to create six-second videos. Vine operates as it’s own network but is part of the Twitter family. It was acquired by the microblogging giant (see what I did there?) in October. Right now, the app is only available on iOS systems. They’ve hit their first bump in the road, as some classy users are uploading pornography to the network.
Last year, TOUT, with 15-second video clips, made headlines with their partnership with WWE. The app is available in the Apple App Store and Google Play.
The key factor about both of these start-up apps is their primary similarity: mobile.
While Tout has more of a video camera feel, while Vine almost feels like Instagram for video with interesting editing options, all of this from filming to editing to uploading takes place on a mobile device.
It’s so early in the development of the technology to pick a leader. Both have a lot going for them: Vine as part of the Twitter machine and TOUT being underwritten and supported by WWE, with weekly global television exposure.
Some brands have jumped right in to the space, like, awesomely, Red Vines licorice:
We made a @vineapp Vine video of Red Vines. #Vineception vine.co/v/b5D7vzrz6OY
— Red Vines (@RedVines) January 25, 2013
On the TOUT side of things, besides WWE, LIVE! With Kelly and Michael posts exclusive content, like this scene from backstage:
Have you made a Vine video? Do you TOUT it out?
(Mar…
What I like about Vine is that it'll encourage brands/companies/people to get creative in a fun way. The platform itself (SUPERGIF!) begs to be taken in a light-hearted fashion, which can easily help humanize brands/companies. If there's anything I've learned from Super Bowl ads, it's that I'm much more likely to remember or talk about a brand for their humor.