It’s Friday, November 16, 2012 – Welcome to #TheFeed!
Read of the Day #1: Is Billionaire Mark Cuban’s Anger At Facebook Misguided? [via AllFacebook]
Mark Cuban, entrepreneur extraordinaire, tech tycoon and owner of the Dallas Mavericks, recently slammed Facebook for making it more difficult to access their opt-in fans. While the Mavericks have over 2.3 million fans, a measly 20,000 of them actually saw a recent post. Cuban’s argument does hold some credence – if you opt-in/fan a business, you want to receive information from them.
The other side of the coin, however, shows that there are thousands of businesses competing for the same audience – which is where the EdgeRank algorithm (which determines what you see in your News Feed) enters the equation. Also, not all 2.3 million people are sitting by their computers waiting for your next message.
This should serve as a further reminder that Facebook is a website in the business of making money. Cuban says he will be focusing more on networks with a more chronological presentation, like Twitter and Tumblr. Those networks, of course, won’t weight your post differently than an animated .gif from 30 Rock, though.
Read of the Day #2: Social Media Case Study: Columbus Marathon [via PRtini]
The Columbus Marathon ran outside the box [see what I did there?] to become the most socially-engaged marathon in the world. Click the link above and check out the slides below, from the brilliant Heather Whaling and her team.
Sad News of the Day: Hostess is Shutting Down Operations [via CNN]
The upside? The Twinkies won’t go bad for at least 20 years. So ration them carefully!
Song of the Day: “No One Knows” by Queens of the Stone Age