It’s Monday, October 15 – Welcome to #TheFeed!
What’s the biggest stunt you’ve come up with for a client?
Chances are, nothing beats what Red Bull pulled off Sunday with the Red Bull Stratos project.
Skydiver Felix Baumgartner jumped from over 120,000 feet in altitude. For all purposes, he fell from space.
And the results have been epic. Millions of people followed the event live online, and the YouTube page for the jump has well over 360 million views Sunday night. And still climbing. The event has been covered by nearly every mainstream media outlet across the board. (Also of note: the live stream shattered the record for most online video views ever, with 8 million.)
Red Bull successfully captivated the world in ways that “magicians” Blaine and Copperfield could never do.
A brand known for support extreme sports invested in one of the most extreme things we will ever see in our lifetime.
The brand that “gives you wings” enabled a man to fly from space.
Video of the Day:
Pointing out the shortcomings of the iPhone 5 is all the rage these days, no? Some people love it, some people hate it, but everyone seems to have an opinion on it. This weekend, Saturday Night Live ran a sketch based on these criticisms, needling critics by pointing out the living conditions of those who actually make the devices. Take a look:
Read of the Day: Our Love Affair With Mobile
Over on the Social Media Explorer, Andrea Cook examines the mobile explosion, from adoption rates to some staggering – some may say frightening – statistics about how we interact with smartphones. Bonus: awesome infographic!
Song of the Day: “Ho Hey” by The Lumineers