You remember Kegasus, right?
Kegasus, unveiled last year as the Tweeting mascot/leader of the InfieldFest at the Preakness Stakes, appeared to be the Maryland Jockey Club’s answer to how to join horse racing and social media to attract younger audiences to the annual race.
Well, according to a news release this morning, he’s gone missing!
This has The International Brotherhood of Mythical Creatures quite concerned.
See, Kegasus hasn’t Tweeted (@allhailkegasus) since last May. Here is the text from this morning’s release:
Kegasus is Missing: International Brotherhood of Mythical
Creatures Announces Alternative Options
THE NORTH POLE – (February 13th, 2012) Today, the International Brotherhood of Mythical Creatures (IBOMC) announced that Kegasus, the Lord of the InfieldFest at the Preakness, is officially missing. The last time he was seen was in Shackleford’s stall for the Preakness after-party on May 21st, 2011. Two days later, he tweeted (@AllHailKegasus) his plans to travel to the British West Indies with an “unnamed supermodel.
The news of Kegasus’ disappearance has been devastating for the Brotherhood, as he sat on the Executive Board as the social chair. The IBOMC understands the great honor of having a member play the important role of Lord of the InfieldFest at the Preakness, the biggest party in the Mid-Atlantic region.
The IBOMC was established to protect the interests of mythical creatures everywhere and to clearly define each member’s role. At the very core of its by-laws, members are forbidden from performing the duties of another member. However, in light of Kegasus’ absence, the union has been placed in a precarious position as two of its members have stepped forward in an attempt to assume the title of Lord of the InfieldFest.
The Leprechaun and the Easter Bunny are each using personal assets to launch PR campaigns to make the public aware of their respective platforms. The IBOMC plans to convene an emergency board meeting to review its bylaws concerning the matter.
These two mythological creatures have launched their independent campaigns today, and can be followed by fans on their Facebook pages:
The International Brotherhood of Mythical Creatures, or IBOMC, is a union governing all mythical creatures who must shelter the light of Awesomeness from within while guarding against the darkness of Lameitude. Its origin dates back to 93,145,109 B.C. The 13th day of the month of Octobius at 9:17pm, a Tuesday, is oft quoted as the day the union movement was first conceived. According to ancient scribes, the union was formed at the behest of the most beloved mythical creature of all, Santaclawzius, when ions ago, he began to face stiff competition from the most unlikely of places.
As a marketing campaign, I’m VERY curious to see where this goes.
Will the absence of the controversial Kegasus capture the imagination of people as much as his emergence did?
You can say that as a half-man, half-horse, Kegasus had a halfway decent tie-in to horse racing, whereas the Easter Bunny and a Leprechaun are a bit of a reach.
But I really like the PR/social tie-in here. The only thing missing here is a hashtag!
Nice work – and let’s see where it goes. Oh – and I hope Kegasus is OK!