As a social media pro, I’m always on the lookout for the next big thing.
For a hot second, About.me was it.
For a hot minute, Quora was it.
For a hot week or so, Google+ was it. (And, truth be told, the jury is still out on them.)
So there have been a lot of pretenders and very few contenders.
A lot of other newer networks serve a niche – be it music, photos, etc.
So when I heard about a long-planned new platform called UNTHINK, my curiosity was piqued.
In a press release and video distributed this week, they directly attack Facebook for constantly changing the terms of service – even asking if that is legal.
While I, as a Facebook user since mid-2004, don’t quite appreciate the constant tinkering, I’ve accepted that I play in their world. I don’t have such anger towards them. If I have an issue with it, I can stop. (Unless I am truly addicted, which would support their claims.)
From a professional standpoint, Facebook’s rules and guidelines for businesses do seem a bit puzzling at times. Again, however, we choose our mediums to promote in based on population. If a platform has a significant number of our target audience, we’ll go there, be it TV, radio, print, magazine or digital/social.
However, I’m greatly intrigued by hype. And so far, that’s all I’m seeing from UNTHINK.
The details of what UNTHINK’s platform will be are yet to be announced. The founders are talking a big game. Directly taking on the most successful social media platform in the world take…cajones…not to mention smarts/insanity.
Will it be brilliant? Will it be the next About.me?
Time will tell.
But I’m paying attention…and so should you.