3 comments
Nicole
Nicole

Mike-

Great to hear you spotted our ads. Thanks for including us in your post.

Nicole
Dearfoams Team
www.facebook.com/dearfoams
www.twitter.com/dearfoams

Meghan
Meghan

I also got the invitation via Klout, filled out the form, and never heard another word. I'm sure it was a mixup but as I looked at a bag of Popchips at a store the other day, I remembered the promotion and wondered what happened and whether it was a scam, even.

Alex Priest
Alex Priest

Fantastic post, Mike! Couldn't agree more about the Popchips campaign (I love them!). Ditto on the "putting yourself in the situation" with Dearfoams. AU has been taking a similar approach with the "Wonk" campaign. Although controversial, they've been depicting students in various situations, minus the heads, so it allows prospectives to sort of envision themselves as that kind of particular "wonk".

Interesting, interesting stuff.

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  1. […] a great admirer of their work. That’s why you want to bring them all together. In fact, even consumers take kindness to similar treatment because everybody wants to feel reached […]

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