Comments on: 4 Reasons Old Spice is Better Than You

By: Old Spice: STILL Better Than You | The Buzz by Mike Schaffer

Old Spice: STILL Better Than You | The Buzz by Mike Schaffer — Mon, 25 Jul 2011 20:37:30 +0000

[...] I outlined the campaign in this post, 4 Reasons Why Old Spice Is Better Than You. [...]

By: Can Social Media Save Horse Racing? | The Buzz by Mike Schaffer

Can Social Media Save Horse Racing? | The Buzz by Mike Schaffer — Wed, 30 Mar 2011 14:00:53 +0000

[...] me, the Preaskness campaign combines elements of Barney Stinson (my PR role model), the Old Spice commercials and most comedy beer [...]

By: 9 Great 2010 Social Media Moments | The Buzz by Mike Schaffer

9 Great 2010 Social Media Moments | The Buzz by Mike Schaffer — Wed, 15 Dec 2010 04:19:16 +0000

[...] is an excerpt from my July 13 post on why this campaign was so awesome: 1) Character: The star is Isaiah Mustafa, who is also the [...]

By: Why You Won’t Create the Next Social Media Frenzy :PRBreakfastClub

Why You Won’t Create the Next Social Media Frenzy :PRBreakfastClub — Wed, 21 Jul 2010 04:02:47 +0000

[...] week Old Spice made some funny videos. Maybe you’ve heard about [...]

By: OnlinePRNews

OnlinePRNews — Wed, 14 Jul 2010 18:27:08 +0000

I am in love with these ads — especially the immediate replies to Twitter and FB messages. I would really like to see how the campaign has impacted their sales. I know my husband has a bottle of Old Spice shower gel in our shower — and if it weren't for this campaign, there is no way he would have bought it. My dad always wore Old Spice, so I always considered it to be an “older” guy's scent. I think this new campaign has completely changed the demographic of who is buying the product! — Tara

By: MattLaCasse

MattLaCasse — Wed, 14 Jul 2010 02:18:19 +0000

Absolutely love this campaign, and really, Old Spice's entire marketing strategy. The ads done by Tim and Eric are just as ridiculous and over the top as the “I'm On A Horse” campaign. It paints the whole company with a kind of goofy, fun-loving attitude that draws attention every time a new ad is launched.

By: JasonPeck

JasonPeck — Wed, 14 Jul 2010 02:14:26 +0000

F'in brilliant. Love how they've done this. Other than Nike's World Cup ads, this is the coolest things I've seen all year…maybe even cooler.

By: Vedo

Vedo — Wed, 14 Jul 2010 02:06:26 +0000

Mike, the immediacy of this is brilliant and it displays a solid example of personality for any otherwise unfunny product. Simplicity and good writing win again. Thanks for sharing this.