Good morning! It’s Wednesday, October 17, 2012 — This is #TheFeed! In the ongoing effort to NOT utilize a boring template, this is a special all-video edition. Yep – lots of videos coming your way today. Video of the Day #1: Cerealize Gets Political I first encountered Cerealize at SXSW 2012 at the tail end [...]

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Chevrolet has been a constant presence around Austin at SXSW. From the Volt Recharge Lounge to the shuttle service that helps attendees attend as many sessions and events as possible by turning a 30-minute walk into a 5-minute drive, they are everywhere. Almost every attendee has been impacted by the brand at some point. They’ve [...]

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I found this over at http://ddbdoesaustin.com/. Fascinating snapshot at the history and growth of SXSW, especially the Interactive side.

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Let’s chat. Over the past three days, the Austin Convention Center has been overwrought with marketers saying some variation of this: “FREE MOBILE APP!!!!! DOWNLOAD MY FREE APP!!!!!” They have parties, shirts, posters, and other swag to try to entice you to download their FREE APP! I’m going to be completely honest here: I don’t [...]

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With SXSW well underway, there are clear themes and trends in Austin – things “everyone” is talking about. This is a non-scientific report of what I’ve gleaned from discussions with people, attending sessions, reading Tweets and roaming the convention center and downtown area. 1. The Weather – It’s been insanely bad so far. Rain, thunder, [...]

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I sat in on a fascinating panel discussion today – Brands As Patterns. The topic is quite surreal and, honestly, a little voodoo-ish. But I want to share some notes I took during one portion of the panel. The presenter at this time was Greg Johnson, HP’s Global Creative Director and he was discussing the [...]

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