How do marketers qualify social media success? The conversation is happening right now. Last week, Danny Brown questioned the value of “reach” in a hot-button blog post. This week, Pinterest announced a new web analytics tool to help you see what’s been pinned from your site. And every other week, Shonali Burke gathers the troops [...]

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[Disclaimer: Kevin Clash is 100% innocent until proven otherwise. I am not comparing his alleged actions to those of Chris Benoit. However, this post will discuss the change in public perception that comes when an actor or celebrity commits or is accused of committing a crime.] I vividly remember the news breaking in late June [...]

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My daughter, not quite 18 months old yet, calls all round objects “apple.” She isn’t sure if she likes her stuffed animals most nights. She tries to eat her socks. But she knows that remote controls put Elmo on the TV. When she wants to watch “Sesame Street,” she finds a remote control, drops it [...]

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It’s Friday, October 12, 2012 – This is #TheFeed Read of the Day #1: Obama Campaign Buys Twitter Ads For “#Malarkey” While #malarkey became a trending topic due to Vice President Joe Biden using the term in last night’s debate with Paul Ryan, the Obama campaign jumped to action by purchasing Twitter ads on that [...]

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I can talk Muppets all day. I can talk social media all day. Combine the two and my head may explode. There is an online fundraising campaign on Kickstarter to fund production of a documentary following Carroll Spinney, who has portrayed Big Bird and Oscar the Grouch since 1969. Click here for more information about [...]

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Who needs “Call Me Maybe?” Nobody, when Sesame Street unleashes their brilliant spoof of Carly Rae Jepson’s song-of-the-summer hit, “Share It Maybe,” starring Cookie Monster. [Long-time readers may remember Do You Blog Like Cookie Monster?] This video is the latest one trying to meme-ify the song – and probably the most delicious!  

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