I love sporting events with a good back-story to them.

And the Baltimore Ravens vs. Pittsburgh Steelers AFC Divisional Playoff game Saturday has LOADS of storylines going into it.  The easiest one revolves around the fact that the teams just plain old don’t like each other, which makes it bonkers-level fun to be a fan of either squad right now.

In #SportsPRChat (Tuesdays 9pmET, BTW), we focus less on the actual competition, and more on the business and marketing side of the game.  So let’s do just that today to preview the contest:

Ed Reed. Ready to play?

- Playing Through Tragedy – Baltimore safety Ed Reed briefly left the team this week to be with his family after his brother disappeared after jumping into the Mississippi River, avoiding the police.

How will Reed, one of the most dominant, focused players of all time, respond on the field in light of the chaos in his personal life?

- Hall of Famers – Football fans must be salivating at the chance to see some of the greatest defensive players  in the sport’s history.

Reed, Ravens LB Ray Lewis, Steelers Safety Troy Polamalu – three of the league’s marketable icons.  (Sub-plot here: Lewis endorses Old Spice while Polamalu does spots for Heads & Shoulders).  Those three are first-ballot Hall of Famers, leading squads of others who may be Canton-bound, like Haloti Ngata and James Harrison.

Overall, this should be a defensive treat.

- Rising QB? – Joe Flacco has been seen as a caretaker with a strong arm.  He has done several things this season to try to turn himself into an all-around game-winning quarterback.  That was never more evident than his stand-out performance last week against the Kansas City Chiefs.

Flacco, already one of the winningest QBs after three years, is a playoff veteran, despite his relative lack of experience.  Can he step to the next level by defeating their arch-rival Steelers?  If he does, would that solidify his status as a “Tier 2″ QB in the league, with tons of marketing potential to go along with it?  Maybe so.

- Troubled Big Ben – Besides Michael Vick, no NFL player has struggled with their public image over the past five years as much as Ben Roethlisberger.  With injuries and allegations of sexual assault now mostly behind him, can he regain the favor of fans with a dominant performance against the stingy defense?

If he leads the Steelers deep into the playoffs, one would assume some of his marketing shine would return…at least a little bit of it.

Enjoy the games this weekend, don’t drink and drive, and join us for #SportsPRChat Tuesdays at 9pmET!

Last week, when NBA superstar LeBron James decided to bolt Cleveland to join the Miami Heat, I, along with many others, compared it to Hulk Hogan turning evil and joining the NWO.

That got me thinking about other notable “heel turns.”  In wrestling terms, when a good guy goes EVIL, it’s called a heel turn, referencing inside labels for good guys (babyfaces) and bad guys (heels).

So what constitutes a turn?

Well, it’s usually easy to pinpoint the moment where the person does something heinous or a revelation about them emerges which drastically changes our perception of them.  Someone that has always been controversial or had wide-spread negative perceptions surrounding them doesn’t qualify.  Basically, lifelong jerks don’t count.  A heel turn is a fall from grace that is difficult to ever recover from.

With that said, I present to you the Top 5 Real Life Sports “Heel Turns:”

Honorable Mentions: Jack McDowell flipping the bird to Yankee Stadium, Lance Armstrong splitting with Sheryl Crow during her cancer treatment (I mean…REALLY?????), Roberto Alomar spitting on umpire John Hirschbeck

#5 – Michael Vick Bankrolls Dogfighting Operation: Atlanta Falcons quarterback Michael Vick

was arguable the most electrifying player in the NFL.  His unorthodox style kept fans on the edge of their seat – would he throw a touchdown or get sacked for a 30-yard loss?  Both outcomes happened quite often, but everyone wanted to watch.  He played the position like millions of video game players manipulated their controllers.

He was the face of his franchise, one of the most marketable players in the league.  Under his direction, the Falcons became a premiere team in the league.  Their signature win came on January 1, 2003, when Vick and the birds upset heavily-favored Green Bay at storied Lambeau Field in the playoffs, the Packers’ first home playoff loss ever.

While his demeanor soured slowly as the team struggled, the summer of 2007 was when he went full-blown heel.  That summer, evidence of Vick bankrolling a large dogfighting ring, with harsh imagery from rape stands to drownings to hangings, blew up…and so did his career.  Vick went to jail, and while he has returned to the league, his reputation is irreparable. (Note: I previously discussed Michael Vick here)

#4 – Rafael Palmeiro Wags His Guilty Finger: There are several ways to get into a sport’s

Hall of Fame.  Be GREAT…or be REALLY GOOD for a long time.  Baseball star Rafael Palmeiro, sitting on nearly two decades of REALLY GOOD, was finishing out his career, with a ticket seemingly punched for Cooperstown, NY.

There are, however, ways to block your own induction to the Hall of Fame.  Embarrassing yourself and your sport in front of Congress is pretty decent way to do just that.

Testifying under oath on March 17, 2005, Palmeiro swore to Congress he had never done steroids, famously wagging his finger at them, almost shaming them for even considering that fact.

That August, Palmeiro tested positive for the steroid stanozolol.  He was immediately suspended for 10 games.  While he was reinstated after serving his time, the one-time champion of goodness became a poster boy for all that was wrong with the game at the time.  The Congressional nature of his case brings his lying to a higher level.  Now, the only way he will see the Hall of Fame is with a ticket…if they even let him in.

#3 – Ray Lewis, Murder and Redemption: By January 31, 2000, Baltimore Ravens linebacker

Ray Lewis was entering the prime of his career.  He had already been named to two All Pro Team, led the NFL in tackles and was seen as an emerging leader of the premier defense in the league.  His popularity became national, as his hard, aggressive style of play endeared himself to all gridiron fans.

However, that night, everything changed.  While the exact events remain a mystery, here is what we know: Lewis was involved in a back alley fight, which led to the stabbing deaths of two men on the opposite side.  Lewis was charged with murder, and the image of a top athlete sitting in his trial every day wearing prison jumpsuits was prevalent.

At the end of the day, Lewis agreed to take a lesser charge to testify against his co-defendants.  The NFL fined Lewis $250,000 and his image was in tatters.

I included Lewis in this list because of how shocking the image was: one of the most popular players in his league charged with murder.

However, also to be mentioned is how Lewis found redemption.  A decade of distance from the murder, Lewis has shown remorse for his involvement, dedicated himself to community service and mentoring young players in the league, trying to make sure nobody makes the mistakes he did.

He has become a “spiritual leader” of the Ravens and the NFL – a weathered warrior who has seen the worst and emerged from it a better man.  So while his heel turn was shocking, his return to good graces has been inspiring.

#2 – Tiger Woods Likes The Ladies: LeBron James wants to be a global brand…Tiger Woods

IS.   He dominated with PGA Tour for more than a decade, taking the game to greater popularity than ever before.  A man bred to win at golf, Tiger’s focus, fitness and precision were legendary.  Part marketing play and part psychological ploy, if you saw Tiger wearing red on Sunday, you knew he was winning.

He endorsed top-flight brands and products and it all made sense – he was top-flight.  He was a family man, living the perfect life.

On November 25, 2009, a report came out of Tiger being in a single-car crash late at night in his gated community in Florida.  Which led to a report of a mistress.  Which opened the floodgates.

Women upon women upon women came forward claiming to have had sexual relationships with Tiger Woods.  And he didn’t deny it!  Because there wasn’t anything to deny.

And it was over.  His run at the top of the sport – as it’s best player, biggest star and most popular competitor, the scads of rich endorsement contracts, the life people dream of…all of it, gone.  Tiger walked away from golf for several months, a tense time of supposed rehab for his addiction and trying to repair his marriage.

While he has returned to golf and kept some sponsorships, he is no longer THE golfer.  His life is in shambles and the man who cherished his privacy is forced to see the world watch it.

#1 – OJ Simpson and The White Bronco: Hall of Famer football player and successful actor

and commentator OJ Simpson did it right.  After an illustrious playing career, he successfully moved on to other arenas.  He was not a national treasure (like, say, Mike Ditka or Betty White), but he was respected and recognized everywhere.

His ex-wife, Nicole Brown, and her friend Ron Goldman, were found dead at their home on June 12, 1994.  Five days later, Simpson, the prime suspect, was involved an in infamous low-speed car chase.  Police chased a white Bronco SUV for hours around Los Angeles.  The footage interrupted the NBA championship and began a national obsession with the case.

Finally apprehended, Simpson’s trial gripped people coast-to-coast.  The former Heisman Trophy winner’s court battle touched a nerve with people, headlines, ratings, dinner-table discussions and workplace arguments.

The announcement of the verdict sits as one of those “you always remember where you were” moments, along with 9/11 and JFK’s assassination.  And despite his acquittal, Simpson remains a villain in pop culture…and the legal system.  He is currently serving nearly a decade of jail time on numerous felonies, including armed robbery and kidnapping.

What other real life sports heel turns would you include?

I used to be so much worse.

If I didn’t wear my lucky underwear, the Baltimore Ravens wouldn’t win.  

Do you know how that feels?  To have your undergarment selection be THE deciding factor in NFL games?  To either wear dirty underwear once a week…or do regular laundry?

I was a freshman at Ithaca College, and the Ravens were on their march towards the Super Bowl.  My gameday uniform was epic, especially for someone unable to go to–or even WATCH–most of the team’s games.  It included:

    - Jermaine Lewis #84 Purple Jersey

    - Dark Gray Long-Sleeved Waffle Undershirt

    - Ravens Black Track Pants (w/cozy interior)

    - Ravens Slipper-Socks

    - Purple and White Boxer Shorts 

If I deviated from that uniform for ANY reason, they would lose.  No matter what.

My Game Day Jersey, Midnight Black Ed Reed. Respect.

Since those days, I’ve gotten rid of the slipper socks (can’t find the left one), the pants (ripped) and the boxers (do I need a reason for throwing away decade-old underwear, no matter how lucky it was from 1999-2001?).

My Ravens jersey collection is now up to 3, each with a specific purpose:

- Jermaine Lewis (Purple #84) – General wear/games that need a “push” of luck

- Ray Lewis (White #52) – General wear, perfect for riling-up fans of hated rival teams

- Ed Reed (Midnight Black #20) – GAME DAY.  No other wearing of this jersey is allowed. (Although, I did wear it once on a bye week.  They lost the next game.)

With all that being said, I know I’m not alone on my NFL game day uniform traditions.  What are your “Lucky Underwear” stories?