You may have heard the story of German diver Stephan Feck by now. The 22-year old royally messed up his second dive in Monday’s preliminary rounds. He landed on his back. Seriously. You can see the dive, which the judges generously scored a 0.0 here. Initially, I felt horrible for young Stephan. He had one [...]

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Breaking News: Above all else, the Olympics are a TV show.  Shocking, right? Higher, Faster, Stronger…ratings and ad revenue. Sure, it’s a competition steeped in history and involving over 200 countries, but don’t kid yourself. Actually, we can cut it into two parts – the live event and the televised coverage. It’s the coverage I’m [...]

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4:33 pm crdfrank: RT @mikeschaffer: #SportsPRChat starts in 30 minutes! USA vs. Canada Hockey, #MMA, Sports Websites – 100% Tiger-Free Edition! 4:35 pm _nikimurray_: Hooray for a Tiger-free edition of #SportsPRChat (courtsey of @mikeschaffer and @BWFPR)! 4:37 pm stephmajercik: About to #sportsPRchat it up in 20 minutes. Feel free to join in!! 4:52 pm UC_SID: [...]

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The final act of the Vancouver Olympics captivated a continent.  In a thrilling contest, perhaps the best game  possible on the biggest stage in sport, Canada’s hockey team withstood the challenge of the surprising Team USA.  Despite a last-minute regulation USA goal, Sydney Crosby’s overtime tally sealed the gold medal for the  red-and-white. And the [...]

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6:37 pm mikeschaffer: Reminder #SportsPRChat at 4pmEST today! **special time** 6:38 pm PRjoshmorris: I’ll have to check this out sometime! RT @mikeschaffer: Reminder #SportsPRChat at 4pmEST today! **special time** 6:38 pm MichaelWillett: RT @mikeschaffer Reminder #SportsPRChat at 4pmEST today! **special time** 6:45 pm han_ma: Ugh… I have class but I’ll try to swing by! RT [...]

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Every four years, the Winter Olympics rule the pop culture landscape, featuring a mix of events that are athletic, daring and sometimes insane.  Don’t believe me?  Take a look at Shaun White.  To do what he does, he must have healthy doses of all three of those traits. Most of the American audience, I can [...]

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