UPDATE: Amy’s posted to Facebook claiming their account was hacked…several days after the rants began…and deleted the posts. Buzzfeed called it “the most epic meltdown on Facebook ever.” And it’s hard to argue. Short Version: Amy’s Baking Company was featured on an episode of FOX’s “Kitchen Nightmares” show. Appropriately titled, obviously. The kitchen, staff and [...]

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Earlier this year, I wrote about how effective social media marketing requires a little bit of LOST’s John Locke and Jack Shepherd. The show’s lead characters were so similar, but so different. Locke was a man of faith, whereas Shepherd was a man of science. One specific instance where this is increasingly true is in [...]

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LeBron James is a generational basketball player. When it’s all said and done, he will likely be in the same conversation as Michael Jordan, Magic Johnson, Kobe Bryant and the other all-time greats. So how do you compensate the elite? It’s hard to figure out. And it looks like the Heat has gotten it wrong. [...]

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The Buzz is on paternity leave for the next little while. Paternity leave, you say? Yep. Read about the good news (and new addition) here! Keep checking back (and subscribe to the email distribution, too!) because the blog will be back soon!

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I am not a Belieber. I do respect the Kid’s accomplishments, but he does not appear on my iPod. Justin Bieber has come under fire recently for writing in the guest book at the Anne Frank house that he hoped Anne would have been a Belieber. So what? As a Jew and a PR practitioner, [...]

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We live in a world where bad things happen. Sadly, they happen all the time. And when large-scale tragedies occur, be it a natural disaster or a senseless terror-driven attack, people “gather” on social media. I remember back to 9/11. I was in upstate New York and my family was just north of Washington, DC. [...]

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