Note: To review this book, I received a draft PDF copy from the author.
“Spin Sucks,” the first solo book from Gini Dietrich, has finally been released and I absolutely love it.
The inspiration manifests itself as the compilation of a philosophy on how communications professionals should operate successfully, within a common-sense ethical box. I, along with countless other PR pros, have seen this way of thinking develop over the years through Gini’s blogging and speaking. All of the previous posts and webinars and discussions (so far) have all clearly added up to this book.
Posts on Spin Sucks often turn into the coffee shop so many PR pros visit every day to swap stories, learn from each other, and make valuable connections.
The conversational tone of the blog has definitely made it’s way over to the book (“If you sell with sex and your product or service doesn’t work, not even scantily clad women will help your sales.”), which is very much a good thing.
Business books — and especially marketing-related business books — can often fall back on pontification about issues. Refreshingly, this book is light on pontification and heavy on storytelling.
Embedded within is Gini’s personal journey through the PR industry, which is inextricably linked to the way she views the profession.
While the book is a breeze to read because of the tone and style, the content is excellent for pros at any level. It covers the basic foundation of effective public relations, but it’s written by the CEO of an agency (and one of the most-respected communications minds in the world), giving major credence to every word on every page.
I like to get books for my team to read — and this just moved to the top of the list.