Let’s face it: everyone is still getting used to this social media thing. Especially brands.
Brands aren’t sure what the best content and engagement strategies are, because the terrain is still fairly uncharted.
With that being said, those who don’t learn from the past are doomed to repeat it. Thus, I’m sharing this infographic on the top social media fails of 2013.
I share these NOT to call out the brands and agencies involved. Rather, I plead you to learn from these organizations. See what didn’t work…and try to avoid making the same mistakes in the future.
(Note: Pay attention to the helpful tips sprinkled within.)