This biggest story of the day has nothing to do with football.
Which is exactly why it’s such a big PR story.
At 10:08am, the Supreme Court officially overturned the Defense of Marriage Act (DOMA) that mandated that marriage could only be between a man and a woman. Of course, this decision created a frenzy among equal rights advocates.
Media outlets and social platforms were on fire with reaction.
At roughly 10:20am, the New England Patriots football team cut embattled star player Aaron Hernandez. Hernandez was arrested this morning, apparently related to the on-going investigation of the death of Odin Lloyd.
I don’t see this being a coincidence at all.
Hernandez has been at the center of this investigation for weeks now, and while the arrest happened this morning, the timing of the release is intriguing.
Without any inside knowledge, my speculation is that the Patriots organization realized this was an opportunity to slip under the radar a bit as the news cycle was dominated by DOMA coverage, as it should have been.
Not to make light of the arrest of an alleged felon (pending the charges related to the arrest), but the Supreme Court’s ruling is much more important than Hernandez being cut.
What’s curious about the release is that Hernandez has not been found guilty of anytime yet. He hadn’t even been arraigned before the release! Hernandez is a top-notch player, so cutting him is a drastic measure that could diminish the overall talent of the team.
If the release was timed to be buried by DOMA coverage, it’s a smart move from the Patriots’ PR department.
If it was unrelated, they got very lucky.