The most interesting thing out of this is that the Patriots are paying money to do a jersey exchange for anybody with existing Aaron Hernandez jerseys. This sets an interesting precedent for me because players will be arrested for varying levels of crimes in the future. How do teams react to bad press like this? 

Is it just because what facts have been leaked in Hernandez's case make him look so obviously guilty that they had no choice?

MikeSchaffer moderator

@Triangularish The jersey exchange is an incredible move. I'm sure the team knows more about the case than just about any other entity. They did not waste time in immediately severing ties with Hernandez. And they don't want his name associated with their brand in any way -- and not many people would feel good wearing his jersey. So the exchange is a brilliant investment in their image.


  1. […] PR Analysis: Patriots Release Aaron Hernandez […]

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