It’s Thursday, November 15 – Welcome to #TheFeed
Read of the Day #1: RIM Adds Voice Calls to Blackberry Messenger [via AllThingsD]
Research In Motion, makers of Blackberry, are expanding the functionality of their popular (for their customers) Blackberry Messenger to include free voice calls to all other BBM users. Most analysts paint a bleak picture for the future of Blackberry, so any new feature that can keep them relevant is a win. This may help them keep existing customers, but, as AllThingsD says, likely won’t win them new ones.
Read of the Day #2: To amplify city’s image, St. Louis PR pros embark on crowdsourced campaign [via PR Daily]
How do you change national perception of a city? A St. Louis PR agency created a non-profit crowdsourced entity called Rally St. Louis to help. Simply: residents will submit their ideas for marketing and advertising, then vote on the most popular with their money (like Kickstarter). Local agencies will them execute the funded ideas. Awesome idea that could work if there is adequate professional guidance tying the entire thing together.
Site of the Day: Trendrr.tv
If you believe that social media provides instant customer feedback, is there a better platform than TV to showcase it? Trendrr.tv is one of my favorite sites, compiling social scores for broadcast and cable programs. Strange factoid of the day: on Wednesday, Spongebob Squarepants had more social interaction that Modern Family, but The X Factor trounced all other TV shows with over 1 million social mentions between Facebook, Twitter, GetGlue and Viggle.
Song of the Day: “Sir Duke” by Stevie Wonder