Good morning – It’s Tuesday, October 30, 2012 – Welcome to #TheFeed!
My apologies for the late distribution of today’s edition. We’ve spent the past 36 hours in Sandy-mode.
Read of the Day #1: Six Major Brands That Have “Borrowed” Pinterest’s Design (via Econsultancy.com)
If something works on the Internet, you can be sure it will be copied. The “pinboard” functionality of Pinterest has caught on, inspiring designers of sites from Tumblr to Lady Gaga’s Little Monsters community.
Read of the Day #2: On Twitter, WWE is a True Champion (via The Content Strategist)
I love WWE, both as a fan and a professional. They have continued to stay ahead of the content distribution curve for decades. Nearly 30 years ago, they were a pioneer in Pay Per View (eliminating the Closed Circuit TV days). Over a decade ago, they realized their audience was getting older and demanding edgier content, so they re-engineered their product to reflect that. Now, they have perfected online marketing, incorporating it into their TV shows and using it to build their characters. I could go on and on and on and on about this.
Read of the Day #3: Ace Metrix Scores Political Ads Among Independents (via AdWeek)
According to Ace Metrix, 7 of the 10 most effective political ads this season are from Political Action Committees (PACs) and not the candidates themselves. The majority of those ads did not take an extreme approach, which was an attractive quality among independent voters.
Song of the Day: “These Days” by Foo Fighters