It’s Monday, October 29, 2012 – Welcome to #TheFeed!
Greetings from Washington, DC, where life has come to a screeching halt due to the “Frankenstorm,” combining Hurricane Sandy with two winter fronts to pummel the Mid-Atlantic and points northeast. It’s been hyped as an historic weather event. Twitter has been a tremendous source of information in the ramp-up to the storm, and one can assume it will continue to be just that as the storm hits.
[Shameless Self-Promotion: Examining the branding of the Frankenstorm]
Congratulations of the Day: This goes out to the San Francisco Giants, who swept the Detroit Tigers in the Major League Baseball World Series with a 4-3, 10-inning victory Sunday night.
Read of the Day #1: INFOGRAPHIC: Americans Will Spend $8 Billion on Halloween This Year [via Mashable]
Despite the torrential rain and wind in the region, Halloween must go on! This infographic has tons of useful information on the economic impact of the scariest day of the year. But the nugget that I found the most intriguing was that Facebook and Pinterest account for 13% of costume ideas. Not sure if I think that was higher or lower than I expected, though.
Combine journalism with personal essay and you are well on your way to effective blogging. Mark Schaefer outlines the road map to effective blog content. Of course, blogging is kind of like that recipe that tastes different each time you make it, even though you use the same ingredients, materials and process. But following these guidelines will give your content a fightin’ chance against the Interwebs.
Ecard of the Day:
Song of the Day: “Hurricane” by Bob Dylan