Good morning! It’s Friday, October 19, 2012 – Welcome to The Feed!
Infographic of the Day: A look inside Content Marketing (via Marketo)
An intriguing look inside the meaning of “content marketing” and how it’s enacted and adopted across different agencies. Fascinating note – small companies allocate a larger percentage of their budget to content marketing.
Read of the Day #1: “What The Hell Just Happened at Google?” (via ReadWriteWeb)
RWW examines the mess at Google. Just yesterday, they announced financial news (bad news, at that) in the morning instead of the end of the day. And it wasn’t the right version of the news release. Could these be symptomatic of bigger issues in their business?
Read of the Day #2: “Metrics That Matter” (via Kasey Skala)
In a word: YES.
Kasey preaches results-driven social media programs. And the example he gives with his brand (Great Clips) and Old Spice is fantastic. They had an idea, they tested it with a relatively low investment and it performed well. Smart, calculated and successful. Well done!
Song of the Day: “You Make My Dreams (Come True)” by Hall and Oates
(Mar…
