If you work in sports PR, there is a key date you need to be aware of. 
It’s the best day of the year to work in sports PR.
In 2012, it’s July 11.
And why, pray tell, is this the best day?
It’s the slowest news day of the sports year.
No baseball, since it’s the day after the All-Star Game.
And no other meaningful sport is active.
Even golf, a summer favorite, doesn’t start tournaments until Thursday. And July 11 is a Wednesday.
No NBA or NHL games. No NCAA contests. And NFL training camps don’t open for another two weeks.
So if you work in sports, you’ve got the stage. This is the best day to get the spotlight, since it’s there for the taking.
How are you going to take advantage of it?
(Mar…
