One of the major benefits of social media is that we can react to current events together.
There turnaround time is virtually nil.
When Beasite Boy co-founder Adam Yauch died last week, it didn’t take long for Coldplay to pay tribute to him at a live show. And that tribute was filmed by the band and placed on YouTube.
Coldplay performed a stirring version of “Fight For Your Right (To Party),” one of the Beastie’s mega-hits.