There are so many companies and brands that prop up a Facbeook page or a Twitter feed just to have one.
These accounts have little to no strategic purpose behind them.
And…I’l go out on a limb here…have a small following and minimal interaction.
And continuing the thread, they probably aren’t too popular among leadership, who see no return.
Thankfully, the path to success starts with one, simple step.
A Social Media Value Proposition.
Social Media is clutter. Pages, feeds, columns, lists, circles, friends, photos, videos, texts, tweets, posts, statuses, shares, likes, comments, blogs, reblogs, filters, privacy settings, feeds, apps, tools, pins, bookmarks, check-ins, recommendations, tips, reviews, stars, ranks, hearts, thumbs, hashtags, mentions and, if you can believe it, more.
When you are asking people to spend even a few seconds (invest) in and around your social profiles, you HAVE to give them a reason to do so.
There are a few brands people will follow because they are online. But, spoiler alert, those brands already have millions of followers. You have to earn it.
And you do so by starting with a value proposition. Or, in plainer terms, what your audience will get out of it.
Decide internally what your purpose is for being online and what value you will provide for your followers/fans and you’re off to a great start.
Don’t underestimate the number of ways you can provide value to the world. Here are just a handful of excellent value statements:
- We want to educate people about the charitable work we do.
- We want to provide exclusive discounts for our most loyal customers.
- We want to become THE resource for information on a specific cause.
- We want to create a platform for our network of like-minded people.
Figure out the value you bring to the table and your social media presence will become stronger, focused and powerful.