Over the past three days, the Austin Convention Center has been overwrought with marketers saying some variation of this:
“FREE MOBILE APP!!!!! DOWNLOAD MY FREE APP!!!!!”
They have parties, shirts, posters, and other swag to try to entice you to download their FREE APP!
I’m going to be completely honest here:
I don’t give a S*** about your mobile app.
When your pitch is “IT’S FREE” instead of “let me solve your problem,” why in the world would I download it?
My phone has a ton of apps. It drains my battery like crazy. But I do it so I know the tech to recommend to clients.
This is the laziest form of marketing and honestly kind of insulting in this conference.
And it’s such an easy thing to fix!
My problem isn’t “in your face” marketing – far from it.
But get in my face about a problem. Make me care about. And then give me the solution – your free mobile app.
Otherwise, I won’t give a crap about it and I sure as hell won’t download it.