Facebook Timeline for Brands is coming. And soon.
The 850-million use social network is expected to announce details of their new Timeline for Brands roll-out on Feb. 29.
This comes not long after Timeline for Profiles was made available worldwide.
To make such a seismic shift to their entire platform – both personal and brand pages – means Facebook strongly believes in what this new functionality has to offer.
And since Timeline was a major change to profiles, there is a lot of stress over what will happen to brand pages.
Which leads me to my #1 Tip for Brands to Prepare for Facebook Timeline:
RELAX.
As of this moment, there is nothing to do.
No firm facts have leaked out, meaning marketers have no idea what this new functionality will provide, from benefits, challenges, capabilities and loses.
However, we’ll find out what Facebook has in store soon enough.
And there will be a period to plan and implement before the switch is finally flipped. Remember how nearly every online marketer had Timeline for their profile months before the global roll-out?
I’ll be watching the virtual announcement – and I’ve set aside time Wednesday and Thursday to process and adjust.
The Facebook platform will be changing drastically – that much we know.
But until we know exactly what changes will be made, my only piece of advice is to relax.
And then, when the announcement comes, we can freak out together.
