According to this report from SimplyZesty.com, Facebook will be unveiling it’s new Timeline functionality for brands on Feb. 29 – Leap Day.
I have not heard many brands very excited about how Timeline would work for them, yet. Perhaps brands are happy with the current functionality and don’t want to lose it — or perhaps Facebook hasn’t given them enough information to form a true opinion yet.
If the brand timeline is anything like the personal timeline, it will provide great challenges for brands in their marketing.
Some areas of concern:
- Apps/Tabs – Where will they live in the new layout? Will their importance grow or be diminished?
- Community Management – Will Timeline make it easier to manage communities?
- Multi-Media – One frequent concern is how photos and videos appear on Timeline. They are stretched, squeezed and cut-off. Will that fly on brand pages?
- Switch Prep – What work will brands have to do to optimize their Timelines? Will ALL comments about a brand appear on a Timeline? Or can you toggle that feature like on the current brand Walls?
What questions do YOU have about Timeline for brands?
