I am so ridiculously happy and honored to share some good news that just became official this morning.
This spring, I will be an adjunct professor at American University teaching a graduate course in Social Media Strategies and Tactics!
I’m so excited to explore the social media world with the class – and present social media in a new, engaging, sustainable way.
Case in point: my tentative reading list includes “Marketing Lessons from the Grateful Dead” by David Meerman Scott and Brian Halligan, and a selection from Grant Morrison’s book “Supergods” on how Superman foretold the online “badge” system we are increasingly living in.
This class will obviously be no fun.
So…coming to a classroom near you this spring, Professor Schaffer!

[...] Buzz by Mike Schaffer Twitter: @mikeschaffer Professor Schaffer is one of those bloggers that readers drop everything to read his new posts because he does a good [...]
[...] s1.parentNode.insertBefore(s, s1); })(); EmailSeveral months ago, I announced here that I would be an adjunct professor at American University in their weekend Master’s degree [...]