Hashtags are everywhere.
They’re even tattooed on the ankle of my colleague Rachael King.
But so many TV shows are telling you what hashtag to use while Tweeting about their show.
They didn’t invent it, but “The Voice” really kicked this whole hashtags on TV thing into overdrive this spring. Tweets from the coaches and contestants ran across the bottom of the screen, #TheVoice was prominently displayed and live viewer questions from Twitter were answered on-air, sometimes awkwardly.
Even the White House ran a Twitter Town Hall, where questions were submitted from the 140-character platform.
WWE has been encouraging viewers to discuss their shows on Twitter, giving them unique hashtags for certain programs.
Countless radio programs, from morning shows to sports talk, interact with listeners on and off air via Twitter.
This may sound like old news, but it’s not. Remember, Social Media folks, we’re at the cutting edge, even if we’ve been on Twitter for years.
The headline here: Dislike, Facebook and Google, go plus yourself! Twitter is THE currency of social discussion.
Twitter has amazingly, 140 characters at a time, become the dominant platform for Vox Populi, or the voice of the people.
Despite Facebook having over 750 million users, Google being the preeminent search engine, Justin Timberlake owning MySpace (cry me a river when it flops, JT) and Apple owning our music…and our souls, Twitter has clicked in a way I’m sure the founders never could have expected.
Twitter is the companion piece to news and culture. It doesn’t REPLACE, it enhances.
TV shows, celebrities and politicians WANT you to discuss their events on Twitter. It’s immediate, it’s democratic and it’s direct.
See what other people are saying, have that discussion.
Smart brand managers, producers and strategists will read what people are posting and use it as one form of feedback. “Social Sentiment” is becoming an into itself – people need to know what’s happening online.
And by “online,” more often than not, they mean Twitter.
And the hashtag explosion is just one more piece of evidence.
Countless Millenials (and really cool Gen X- and Y-ers) THINK in hashtags. I know a few people who’ve even said the “hashtag [fill in the blank]” in part of normal conversation.
But Twitter lingo has now permeated entertainment and politics above and beyond all other platforms, which means it’s now impacting ALL people.
We think in Tweets, we talk in Tweets. We are no longer the “Soundbyte Culture,” we’re the “Twitter Culture.”
Facebook and other networks still matter – they VERY much matter – but Twitter is the king of social discussion.
Not too shabby for a little blue bird.
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