Kermit the Frog has been singing the blues…er…greens…about how hard it is to be green for DECADES now. Take a looksee:
Instead of giving “swag bags” to attendees that contains flyers, trinkets, branded goodies and other budget-busting, tree-slaying materials, SXSW will be going green with a digital SXswag “bag.” Contents will include free music downloads and other free and discounted materials and services.
This is a tremendous thing for many reasons.
1) Save The Trees – Without trees, we don’t breathe. We don’t breathe, we die. Enough said.
2) Easy to Add Contents – If a sponsor comes on last-minute to cover costs, their materials can be included, presumably a million times easier. Take it from someone that has stuffed thousands and thousands of goodie bags for events…it is not easy to add one more thing.
3) Reduce Staff Stress - Worry less about doodads people will throw away immediately and more on running the coolest conference of the year? Win!
4) Attendee Back Pain – You get swag at registration and then…carry it around with you all day long. The bag breaks, you leave it in a panel discussion and can’t find it or ditch it on your way to happy hour. (It’s OK, we’ve all done exactly that.) Or…access the portal when you get a break…or get home. Oh, and don’t worry about stuffing it into your carry-on, either!
I’ll do a review of how SXswag works during or after the conference, but at this point, it sounds like a fantastic idea!